If Trump is waning, what are his options?

B. Jay Cooper
4 min readDec 7, 2022

As his “brand” starts to diminish, there are three choices left for former President Donald J. Trump:

1) Maintain his current posture that he is a candidate for the Republican Party’s 2024 presidential nomination and see if he can win (doubtful)

2) Decide that the way to take over the country is to convince his followers that they and he have been wronged and that the Constitution must be done away with and then wage a full-blown insurrection in an effort to take the country by force (unlikely and will not succeed)

3) Decide to withdraw from his decision to run for president (more to come)

Each option is fraught with huge downsides for Trump.

To take them one by one:

First, Trump’s path to the nomination is a possibility if enough candidates join the race to oppose him and he keeps a strangle-hold on his base. With enough candidates in the race, his 20 to 30 percent of the party can win (as it did in 2016). If he wins, it seems nearly certain that he cannot beat President Joe Biden or any Democrat in November 2024. Last time he ran, he was defeated with authority.

Since then, his brand has been diminished and there are clear cracks in what some see as his Superman powers. He took a drubbing in the mid-term elections ending in dramatic fashion when his hand-chosen candidate to win in Georgia turned out to be a horrible candidate with big-time baggage, came close but didn’t make it and actually gave a somewhat classy concession speech.

B. Jay Cooper

Former deputy White House press secretary (Reagan and Bush 41) and former head of communications at Republican Natl Committee. My blog: bjaycooper.com.