Welcome to the DJ of T

B. Jay Cooper

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2 min read

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Mar 27, 2024

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Before Donald J. Trump became president of the United States, his claim to fame was as a successful real estate tycoon. That was the public image. His real success (and it was real success) was branding his name to a point that he made lots of money from licensing agreements where he sold his name which meant investing only his brand, not his money.